Erasing a stereotype by using creativity and branding
What better way to erase a stereotype that libraries are no longer relevant? Trust OPUSSEVEN- We used our tools to stamp out that stereotype with a complete new branding system. This communicated the new core values of the new RPL. The new branding exercise RPL effectively helped to demystify that ideology and increased membership and engagement.
Inspiring the internal RPL team with new branding and its guidelines
It’s amazing what a clear and creative brand 360 did for RPL. Internally, the team saw a new vision and supports it with all their heart. RPL is a community icon and with a renewed vision will last decades longer.
RPL Branding Inspires Innovation
With tremendous confidence, the team has recognized that to stand out in the long island 50 library system, they needed to do something more and become truly innovative. Out of that desire, an amazing product was born–RPL Connect; a mobile solution connecting the world.
RPL–A renaissance as the community’s main resource.
The rebrand represents the diverse Roosevelt population of 16,258. Our rebrand has ushered in a resurgence of the library’s use because it embodies the values that the new Roosevelt Library stands for.